What is RSS?

RSS or Really Simple Syndication is a process
that allows individuals to subscribe to content distribution. This is
not like subscribing to an email newsletter. You “subscribe” to the feed and the content is downloaded to your reader and viewable when you choose to listen, watch
or read the content. The content you subscribe is not limited to text.
For example, if you have a podcast you like to listen to, an RSS
reader can capture the podcast and download it for quick listening when
you’re ready.

Who uses RSS feeds?

People who are junkies for news, content, and information.  I use Google reader for RSS. I currently subscribe to 52 different RSS feeds.  In those different feeds are blogs and news websites, all in one place.  I don’t have to browse to all the different websites to see if there’s any updates or new stories.  It’s all updated in Google reader.  And for podcasts, I use iTunes.  iTunes has the most comprehensive podcast directory integrated right into the iTunes music store.

In the business world, many websites have very specific RSS feeds. For example, if you are a business newspaper, you may have a feed specific to regional news, national or international news, sports, and financial news.  In this fashion, a blog can deliver their content to a very specific niche.

The growth of RSS is incredible. You might even liken the service
to something like a newspaper being delivered to your reader that only
feature topics you’re interested in.

This can be a great resource for business as well as an incredible
time saver as you can bypass multiple online searches for the same
information that can be direct delivered to your RSS reader.

The work of online business is already hard enough. That’s
why using an RSS reader is a component that can enable you to have more
available time to work on other marketing chores and business
development.

In an online world that recognizes the power in knowledge-based
content RSS has become a goldmine for those interested in passing the
wealth along to their customers.